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Venue Advertising: How To Promote a Venue In 2024

by

Vicki Atkin

Letting your local community know about your amazing venue hire can be challenging and time-consuming. This is especially true for small businesses that don't have time to focus on advertising and marketing their venues. Let us help you with these easy steps.

1. Create an attractive website with photos and descriptions of the space.

Design an attractive website that showcases the unique features of your space. Squarespace have some great templates that can really kickstart your website! Include beautiful photos, vivid descriptions, and engaging videos that capture the atmosphere of the space. Use bold fonts and bright colors to highlight important features. Provide detailed info on size, amenities, and accessibility of the space.

Ensure the website is easy-to-navigate so visitors can find what they're looking for quickly. It's also important to make sure all contact information is clearly visible. With an attractive website, that accurately represents the space, you'll be able to attract more customers and generate more from venue hire. This is key to running a good venue advertising strategy.

Alternatively, let Sharesy help you - we do all this for you for free! We are now helping over 500+ community venues do just that! It doesn't matter if you only have small venue hire facilities, we help venues of all shapes and sizes.

2. Utilise social media platforms like Instagram and Twitter to showcase your space.

Finding out ways on how to promote a venue on social media can be scary. Using social media platforms allows potential bookers to get an up-close look at your space's features. Create hashtag campaigns to increase the visibility of your posts and build an online community around your space. Use social media to make a special connection with potential customers and increase the chances of them booking your space.

There are some useful guides out there on how to create a viral social media profile!

3. Reach out to local businesses and networks that may be interested in letting your space.

Reach out to local businesses and networks that may be interested in letting your space, such as local small business networks. Leverage existing relationships with contacts in these organisations to spread the word about your space. Local activity providers are always on the lookout for great spaces to run their sessions.

Venue Advertising: How To Promote a Venue In 2024

4. Door to door flyering

Promote your available space in the local area with eye-catching flyers. Post them around heavily trafficked areas such as supermarkets or train stations to ensure maximum visibility. Explain the area, list features like parking and safety, and share contact details for interested renters to contact you easily.

Flyers are a cost-effective way to advertise your space, as they can be printed and distributed for a fraction of the cost of other advertising methods.

5. Distribute Flyers

Original venue advertising tactics still work! Reach out to parents and distribute flyers to those who attend sessions at your venue.

This is a great way to promote your venue to the local community without hiring someone to distribute flyers. It allows you to reach a large audience all at once. Consider offering incentives to your local community, such as discounts for your venue hire.

Flyering remains vital in venue advertising as it's direct and cost-effective. With eye-catching designs and concise messages, flyers grab attention instantly. In a digital age, flyers offer a refreshing break and create personal connections.

This is especially important if you're running a small venue hire. Having that personal connection with the local community can go a long way!

6. Strategic Partnerships

Partnering with local businesses or event organizers can significantly boost venue hire advertising.

Collaborative efforts such as joint promotions, co-hosted events, or cross-promotional campaigns increase visibility. By tapping into partners' networks, your venue could reach diverse audiences.

These partnerships foster a sense of community and trust, boosting your venue's reputation. Referral incentives can incentivise partners to actively promote your venue, driving more enquiries and bookings.

7. Customer Reviews

Customer reviews are crucial for venue hire advertising as they provide social proof and build trust.

Potential bookers want to know about past customers to understand the quality and suitability of a venue for their event. Positive testimonials highlight your venue's strengths, such as excellent service, beautiful ambiance, or convenient location.

Reviews also offer insights into potential drawbacks, allowing venues to address concerns and improve their offerings. By showcasing authentic feedback on websites, social media, and review platforms, your venue could increase transparency and authenticity.

Sharesy is here to help you from start to finish with your venue hire. Head to our become a host page to find out more information, get in touch and speak to one of the team! We've managed to support venues of all sizes, so don't be shy.

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